We are passionate about creating great moments. We want to help our customers enjoy themselves — at home, in restaurants, or in bars and clubs. We are proud of our products. We generate revenue, we create good places to work, and we preserve Nordic culture. But we are also aware of the dark side of alcohol. We have to take both its good and its bad aspects into account. At Arcus we are as keen as everyone else to live in a safe and healthy society.
In general, the Small Songs are a throwback to an older Denmark, a quieter Denmark where most people lived in the countryside. Many of the songs refer to green hilltops, or forests, or baby pigs or horses, or happy frogs that live in a swamp. Still, everyone who grows up in Denmark learns these songs. And other songs that are just part of the Danish canon.
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A ritual that is associated with drinking snaps is a tradition in Scandinavia , especially in Denmark and Sweden , where it is very common to drink snaps at holidays such as Midsummer , Christmas and Easter. This ritual has been described by one author as follows:. A group of people are clustered around a table for a typical lunch that will include several courses and a clear, fiery drink. The host pours the ice-cold liquid into frosty, conical glasses with long stems. He raises his glass, at which point the diners turn to one another and make eye contact, making certain not to leave anyone out.