A game of fine margins, football is won or lost in the mind. In embracing every blade of grass on a quest to help the good become great, Nike have introduced 'Pro Genius' to the Nike Football App which focuses on developing the psychological side of the game. With mental strength underlining football's fundamentals, talent would be lost without mental application. As Nike put it 'mastering this fickle calculation is what separates the good from the great'. To reach their maximum potential, players must train year-round, physically, tactically and mentally. Inviting players to build interactive games and techniques into their pre-match routine it comes at the game from a new perspective, embracing both technology and psychological understanding. Looking at the specifics, the Nike Pro Genius works to train players on decision-making, strategy, confidence, visualization and more, via five tools and techniques: Priming, Counter Attack, Crossing, Visualization and Self-Talk. A pioneering move from Nike that could well benefit life off the pitch let alone rattling a thunderbolt in from thirty yards on it.
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Available on iPhone and Android exclusively through the Nike Football app, the feature gives smartphone users access to a range of tips and games to improve football nous. It not only brings the users closer to the players they look up to, but actually gets them involved, for example; in the game pictured below, the user is prompted to choose the player they think is in the best position to receive the ball. Train your brain like the pros with Nike Football pro genius go. The game starts tomorrow, but the mental preparation starts now. Train your brain like the pros with Nike Football Pro Genius: go. Posted by Cristiano Ronaldo on Monday, 13 June Follow him on Twitter TobyMarriott.
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Introduced in , the Nike Football App gave users access to exclusive content, news updates, and training tips, among other features. However, Nike has decided to discontinue the app while merging some of its elements into an all-new edition of the Nike App. While it had many promising features, a presumed lack of users failed to elevate the Nike Football App to its full potential, thus leading to the end of its three-year run. While some football-specific features, like the crews and Pro Genius mental training have been retired, you still have access to the latest Nike updates and exclusive offers. You can follow your favorite sports, products, teams, and cities, which will influence what shows up on your news feed. As a NikePlus member, you get free shipping and day trials on every order.
Modern training is both advanced and holistic resulting in precious little differences between the physical, tactical and technical attributes of players. However, one great differentiator remains — the mind. It features five training tools: Counter Attack, Priming, Cross Anticipation, Visualisation and Self-Talk — all exclusive to the Nike Football App as a mixture of interactive mobile games, audio tools and inspirational video content. The launch plan leveraged the power of Nike athletes with the combined social media reach surpassing million.
